Take the pain out of foundation shopping

A good base is the beginning of a flawless face and should in no circumstances be underestimated (sorry I got so serious, I care).  I have pulled together the top tips that will help you on along the difficult road of foundation shopping.

  1. It’s all about that base.

If you want a face ‘beat to the gawds’ it can’t start with your foundation or eyebrows for that matter. Primer really is a game changer; it can help to conceal large pores or slow a shiny T-Zone peeping through your foundation midafternoon.  Experiment and invest in a primer that you can’t live without; try the famed Smashbox primers, they cater to pigmentation issues and have products for all skin types.

    2.  Lights, camera, action!

If you are shopping for a foundation in a store with artificial lighting, you may experience some difficulty being colour matched.  The foundation that has been applied to your face may look suitable while in the store, however, when examined in natural light it may not be suitable at all. The best thing to do is to get colour matched and then go for a walk outside (give it an hour or so) and make sure that you are happy with the match.

  1. Location, location, location.

Some counter staff will test foundations on your hands, forehead, cheeks or chin. This is an issue because the colour that is going on your face needs to be tested on your face and need to match your neck! To make sure you get the best match for your face and neck the foundation should be tested on your jawline, doing this will stope that dreaded two tone face and neck conundrum.

  1. The world is your oyster!

There are hundreds of brands that cater to people of colour both in stores and online. The lack of diversity in the shops may put you off but there are options, from Smashbox to LA Girl and Makeup Forever that are all a click away. Get out there and have a look, make brands work for your money and vote with your feet!

  1. Freebies!!!

If you find a foundation that you like but are unsure about stumping up the money, ask for a sample. You may want to see how your skin reacts to it, how buildable the coverage is or what the finish is like after a full work day.  Most counter brands are able to facilitate this and let’s be honest, who doesn’t like a freebie?

Foundation shopping can often feel like rocket science but it need not be so complex; armed with my nifty tips you are more than half way to that beautiful beat face.

By Rhianne Robinson

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The Move

Next edition: Monday 12th September

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